The Full story
James Read is the UK:s leading self-tanning expert with over twelve years of experience in the self-tanning industry. With an unrivalled A- List clientele that includes Rosie Huntington-Whitley, Ellie Goulding, Lady Gaga, Mariah Carey, Lara Stone, Jessie J, Conor Maynard, Clive Owen, Laura Bailey and Rita Ora, to name just a few.
His following in the fashion industry is also unparalleled, making him the professional spray tan artist of choice not only for magazine editors but also behind-the-scenes on editorial and advertising shoots as well as backstage at fashion shows in London, Paris and New York. James’ skills have also been called upon in the run up to high profile awards ceremonies including The Academy Awards, The Brits, The Grammys and BAFTAs. James' expertise is regularly sought by international beauty companies and he is a recognised influencer of worldwide tanning trends. Since establishing his own salon, he has also been chosen by leading brands such as Clarins, Sisley, L'Oreal Paris, Guerlain, Sally Hansen, He-Shi, Model Co, St Tropez and Fake Bake as the expert tan trends forecaster, to launch products and to present 'how to' videos. James has culminated all his experiences in salons, on shoots, in celebrity suites, at awards ceremonies and backstage to develop a product range that delivers a professional quality tan at home.
THE JAMES READ STORY
From a young age, I have always loved self-tan. When I was a teenager I was obsessed with trying out the latest formulas and innovations, so I knew I was always destined for the world of tanning. From working on the shop floor, to becoming a brand ambassador, tanning backstage at fashion week and owning my own tanning studio, there aren't many roles I haven’t played in the industry. However, it was always my dream to launch my own brand. Over my years as a professional spray tan artist, I have been privileged to work with some of the most incredible people. From the world’s best photographers; amazing designers like Tom Ford, Burberry and Sophia Webster; the most beautiful women such as Lara Stone and Rosie Huntingdon Whitely; and other incredible talents like Ellie Goulding and Mariah Carey. I am now a recognized influencer in tanning trends worldwide as well as a regular judge for several prestigious beauty awards. I have always loved creating new ideas and exciting concepts, so I am delighted to now be pouring all of my secrets and passion into my very own brand. I cannot wait to show you what I have up my sleeve next!
HOW TO GET THE BEST RESULT – TIP FROM JAMES READShave or wax 24 hours before application • Thoroughly exfoliate skin • Moisturise dry or rough areas • Use a Tanning Mitt, work in sections and apply to the body in circular motion • Ensure the product has been applied all over; leave feet and hands until last using what remains on the mitt • Wait until the skin is touch dry before dressing • Avoid contact with water for 6-8 hours