The Full story
Based in Northern Ireland, Vita Liberata are experts at premium sunless tanning and skincare. The company was founded in 2003 and decided early on to only devote themselves wholeheartedly to bringing out the highest quality products on the market. They are now the tanner of choice in some of the world's top spas, including George V Paris, St. Regis, Viceroy, Ritz-Carlton and the Burj Al Arab. In 2007 Vita Liberata launched the world's first self-tanning product free of unwanted odour, with Odour Remove™. This unique technology is now available in all Vita Liberata sunless tanning products, and in every new collection.
Alyson Rogg founded Vita Liberata 2003 and, as CEO, she is still the driving force behind its success. In 2007, Alyson chose to focus especially on tanning by taking a completely new approach to the industry, when she saw a number of development opportunities to create something unique and better than what is already on the market. Her goal was to create self tanning products which delivered a pleasant experience, natural-looking results and were beneficial for skin. Thanks to her background in chemistry, she succeeded in creating well-formulated products that guarantee flawless results. Vita Liberata's vision is to never compromise on their products. They only create products which are pure, organic, and free from parabens, alcohol and perfume.
“Vita Liberata creates a moment of joy with a natural and beautiful tan finish. It is incredibly easy. We’ve captured sunny summer days in the best possible formula, packaged in a bottle, just for you.” - Alyson Rogg, founder
Natural, certified organic and Eco-certified extracts are the key to their successful formulas. Their unique technologies include the moisture binding system 'Moisture Locking’ for 72 hours of hydration, Odour Remove ™ to eliminate unwanted self tanner odour and pHenO2™ for colour that develops both instantly and gradually for a long-lasting finish.
One of the heroes in the Vita Liberata range is pHenomenal 2-3 Week Tan, their longest lasting sunless tanning product which delivers a natural-looking tan that lasts up to 4 times longer than natural tans.
Trystal™ Minerals is a sunless tanner in the form of a powder. This caring mineral bronzer combines the look of a gradual tan with instant bronzing.
- Easy to apply - absorbs instantly
- Moisture locking system for 72-hour hydration
- OdourRemove ™ Technology - odour-free formulations
- Certified organic ingredients
- Perfect fade” - technology - fades without scaling or patching
- The world’s only sunless tan that lasts up to 2-3 weeks