Paula's Choice has seen tremendous growth and boasts an incredibly loyal customer base. Each product is carefully formulated, tested, and refined until it meets Paula's exacting criteria, and all claims are based on published, scientific research concerning proven ingredients.
Years of extensive research and the constant quest for high quality, reasonably priced products led Paula to develop her own premier line of skincare and select makeup-products: Paula's Choice.
About Paula´s Choice
Paula Begoun is the creator and innovative force behind Paula's Choice skincare and cosmetics. She is the author of 20 best-selling books including Don't Go to the Cosmetics Counter Without Me, Blue Eyeshadow Should Be Illegal, The Original Beauty Bible, and Don't Go Shopping for Hair-Care Products Without Me. Paula’s books have sold more than 3 million copies worldwide.
Paula has spent the last 30 years studying, scrutinizing, testing, and critiquing thousands upon thousands of skincare formulations and makeup products. From the beginning, her goal has been to help consumers around the world understand whether a product is worth its price and if it can truly deliver the results it promises. Whether you choose to use Paula's products or others she recommends highly, Paula and her team are dedicated to helping you find the best products for your skin. Her work as a nationally-recognized consumer expert for the cosmetics industry has led to repeat appearances on CNN, as well as programs such as Oprah, The Today Show, 20/20, Dateline NBC, The View, and The Dr. Oz Show.
How are Paula´s Choice products different?
Independent, peer-reviewed research demonstrating the safety & effectiveness of Paula´s Choice products + ingredients.
A “cocktail approach” to beneficial ingredients.
Clinically proven non-irritating, no fragrances or colorants.
Never animal-tested (Leaping Bunny Certified).
CALM REDNESS RELIEF: DRY SKIN
Ultra-gentle Calm Redness Relief products provide soothing relief to dry, irritated and rosacea-prone skin while reducing sings of redness, inflammation, and sensitivity.
CALM REDNESS RELIEF: OILY SKIN
Ultra-gentle Calm Redness Relief products provide soothing relief to combination and rosacea-prone skin while reducing signs of redness, irritation, inflammation, and sensitivity.
Treats - Visible pores, oiliness, breakouts. Helps prevent signs of aging.
Best for - Normal, Oily, Combination Skin Types.
Treats - Dry, damaged skin. Prevents signs of aging & reduces redness.
Best for - Dry, Very Dry Skin Types, Rosacea.
Targets - Concerns that go beyond basic skin care (eczema, scars, persistent redness).
Best for - Specific concerns.
Targets - Streamlined men’s skin-care routine, fragrance free.
Best for - Men who want a simple AM & PM routine.
Treats - Mild to moderate acne breakouts, visible pores.
Best for - Any skin type (teens).
RESIST ANTI-AGING: NORMAL/DRY
Treats - Wrinkles, brown spots. Helps repair signs of aging.
Best for - Normal, Dry Skin Types.
RESIST ANTI-AGING: OILY/COMBINATION
Treats - Wrinkles, brown spots. Helps repair signs of aging and clogged pores/breakouts.
Best for - Oily, Combination + Acne-Prone Skin Types.
ACCLIMATION OF PRODUCTS
Start by introducing one product at a time when switching to new skincare products. It takes approximately 2-8 weeks for the skin to acclimate to new products, and for you to see an improvement. Initially, you may experience worsening of the skin before it gets better; dryness, impurities and blemishes are common. This cleansing is normal and happens because the skin is wearing off the previous products. If you experience lasting discomfort, stop the treatment and contact one of our estheticians.